MARKETING STRATEGIES for increasing sales
Quality of food and customer service are key factors in a succesful restaurant. However, if your potential customers do not know you're there, the doors will close.
Whether you are looking to revitalize your current operation, open a new operation, or studying restaurant marketing, success requires a realistic plan. This program will arm you with the knowledge and tools to be successful in this competitive industry.
This unique, highly engaging, media rich, interactive program allows an owner or manager to develop a marketing plan. One or more times per module, the program will prompt you to apply the knowledge to your business. This plan is developed step-by-step within the program. At the completion of the course the marketing plan becomes the actual plan of action.
This course of study was developed using nationally renowned experts; Bill Main and Associates and The BrandStand Group, Inc. Each provided their years of practical experience helping hundreds of small, regional and international foodservice operations grow their businesses and substantially increase their bottom lines.
The Strategies For Increasing Sales program consists of 18 modules covering such subjects as:
• The 5 minute/15 mile rule.
• Menu placement and design.
• Establishing your identity.
• How to use your exterior to market.
• How to use your interior to market.
• Creating successful certificate and discount programs.
• The value of selecting the right advertising media.
• How to write successful ad copy.
• How to realistically identify your market area.
Course modules
The key to building sales
Make your marketing dollars count
Key elements of a marketing plan
Market research: Guest comment cards
Wait staff surveys and other market research methods
Competitive research and research from outside sources
A marketing action plan
Creating points of persuasion
Your menu as a marketing tool
Menu design that maximises profits
More techniques for improving your menu
Product development, testing and sampling
The importance of training and coaching
Promotional tools
Promotions to increase frequency
Direct mail and internet marketing
Basic rules for copywriting
Evaluating your results
Estimated time to complete the course: 15 hours
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